6 Ways Google has made it easier for Small Businesses

In recent years we have seen numerous businesses sprouting up worldwide with some starting small scale and gradually climbing the hierarchy while others made a breakthrough instantly and made a name for themselves among the thriving big wigs. It has been a thorough task for these businesses to fish real-time information, through Google and other avenues, from the diverse industries involved for integration that would see them scale higher in their operations.

Initially, the market was dominated by the already existing big businesses, leaving a very tight close for the success of other newcomers in line. However, over time, the business sector has witnessed some of the most amazing technological advancements that could be inducted in the businesses to boost their overall performance and profit margin.

Information tapping

Google has a broadened database that makes it easy for many new players to fetch knowledge from the web that can be used in improving their game play. It holds real-time information that are constantly updated with the changing trends in business. Thus, compared with other agencies dealing with established firms that on many occasions mostly give only after-success advices, it gives the entrepreneur apt knowledge on guidelines and steps to make their new ventures blossom and grow.

Google Apps for Work

With the many diverse applications created by Google, small businesses have been issued a new means by which they could manage their organizational data and work systems. With Apps like Gmail, the businesses can now create a customized company email which they could share with other players and stakeholders in the cloud. They are able to synchronize and store their sensitive transactions and particulars and at the same time share them with other involved parties also utilizing the cloud. This feature makes their business not to waste resources on employing file-keeping services and in the long run cut on spending that would have been incurred referring to agencies that manage systems and increase total revenue realized.

Secure Data Vaults

Through the Google Apps for Work, the small businesses’ owners are capable of monitoring their companies’ networks and data channels. The cloud storage, after syncing, allows for one approved administrator to conduct log-ins to the business’ account. This saves on capital, resource and time that would have been used in consulting, making it easier to conduct transactions. The entrepreneur has no worries of having information land on unauthorized hands.

Expanded Market Base

The growing cloud technology is enabling the small businesses to rapidly grow and outshine other entities in the sector. Its Google Apps for work involves linking in with the rest of the world and give rivaling competition to the large businesses pre-existing. As compared to the old marketing methods, our small business is able to market its products and services to the rest of the world and invite lucrative offers from interested clients. You are facilitated to learn the market trends and derive what the current demand entails in terms of efficient quality delivery.

SEO & AdWords

Recently Google has gone back to their old way of doing things. The new Penguin 4.0 algorithm was released within the month of September, and updates are happening daily instead of having to wait three months to see updates. In the past, Google favored big businesses after the initial Penguin update in April of 2011, and today it is no longer the case as many small businesses are able to compete in a global marketplace and grow their business all through Google says Tal Lifschitz CEO of SEO HK


Using the accounts registered on the cloud services, the small proprietor could always change the settings and nature of the business’ operation in accordance to what the market currently demands to reduce on flaws. Many of the bigger companies still have not adopted this new style and therefore surfer a lot of costs in developing IT solutions that still rely on their resources to run the systems.

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