What Tech Lovers Should Be Looking Forward To In 2018 And Beyond

The only things in life that are constant are change and taxes. The most vivid reminder of consistent change in our society is technology. More specifically, tech products will improve continuously. For example, the launch of the iPhone X was the highlight of the technology world last year. Another significant move was the discontinuation of AOL Instant Messenger, which was a dominant player in the 1990s, and it never faded away until the late 2000s. It had to give way to Facebook and Twitter among other messaging services that are social media platforms as well. This year, 2018, is not an exception. Significant changes in the tech world will occur. Here are some of the things that you should wait for with great anticipation.

The Launch of the Magic Leap One

This product has numerous functions. It is an augmented reality headset that acts as a controller, a headset, and a computer. Augmented Reality (AR) is a modern form of technology that generates a computer image, and then it superimposes it on your view of the world. Consequently, you will end up with a composite picture in front of you. AR is different from VR, i.e., Virtual Reality because it augments what you see. In contrast, VR replaces what you see in front of you with computer-generated images. Google is backing this project, so it is likely to be a game changer in the world of AR. For instance, Magic Leap One projects a three-dimensional image on your retinas, unlike other AR headsets.

The Red Hydrogen Phone

Hollywood is the home of the most technologically advanced cameras worldwide. Founded in 1999, the Red Digital Camera Co. is one of the most renowned manufacturers of these devices for cinema in the US, China, and Europe. Red is planning to launch a phone sometime soon. It will go by the title, Red Hydrogen Phone.’ This phone will be the first holographic device in history that will be available to the mass market. It will be revolutionary, but it will not be cheap. The titanium version of it will cost $1,595, which is more than $500 above the price of the iPhone X. Fortunately, the aluminum alloy version of it will cost $1,195 which is more affordable than the titanium one, but still out of the reach of many people.

Solar Roof Tiles from Tesla

Elon Musk is famous for his outrageous ideas. Interestingly, his plans change the face of the world. For example, Space X is on the verge of lowering the cost of space travel considerably through the reuse of orbital rockets. Tesla is now a pioneer and leading manufacturer of electric cars. Consequently, it is unsurprising that Elon Musk’s company has a grand idea for 2018, i.e., manufacturing solar roof tiles at a low cost. They could sell for as little as $42 each or $11 if you buy them without photovoltaic cells inside them. That is a revolutionary concept because it means you can access solar power cheaply and continuously. Moreover, it will change the energy industry because access to an alternative source of power that is environmentally friendly will increase considerably.

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Postsecondary Education Changes over the Past Few Decades

Since the first postsecondary institutions opened their doors over a thousand years ago, it has been going through constant change, especially in the last few decades. This is mostly due to the rapid technological advancement we are witnessing.
New challenges have forced universities to adapt, which has consequently led to significant changes in the postsecondary education over the past few decades.

Significant Shift in Student Demographics

The traditional student is seen as a fresh high-school graduate of 18 to 23 years old, who dedicates full-time to his studies. At the same time, the term non-traditional student’ has been used to identify students over 25 years old who work full time while continuing their studies.

Now around 60% of all the students are working full time or are engaged in the part-time or online study and they are no longer the exception, but the norm. Over 38% of students are over 25 years old.

An Increasingly Competitive Higher Education System

Long time ago universities faced little to no competition. Now, with many new private universities opening their doors, the postsecondary education has become a very competitive market. In the United States, there are almost 7,000 accredited postsecondary institutions.

In addition to that, there are more ways than ever for students to take classes and obtain the knowledge they need, from online classes to corporate universities.

The number of postsecondary institutions is expected to decrease in the next 10 years as many of them have financial difficulties and will soon be bankrupt.

A Very Strong Left-Wing Bias

While universities should be a great environment to debate new theories and test ideas, the strong liberalism of most of the academia has made this virtually impossible. Professors and students who dare to disagree with the common left-wing views are dealt with and the faculty is trying to prevent them from speaking.

Free speech in academia is non-existent for anyone who doesn’t agree with the liberal views. Examples like those of the Brandeis professor who was condemned for racial harassment just because he explained the word ‘wetbacks’. An even more unfortunate case is that of the professor in Florida who was suspended for comparing his exam questions to a ‘killing spree’ show that any innocuous comment can be regarded as offensive.

Tuition Fees Increased Continuously

Tuition has skyrocketed since 1980 and its growth hasn’t been proportionate to the price increase for other consumer goods. The average cost of tuition, fees and room and board was $9,438 in 1980. In the past three decades, the cost has reached $23,872.

This can be explained by the fact that more of the universities’ cost has been passed to the students. The student enrollment has been increasing generating new costs for universities as they needed to hire new staff. At the same time, the government expenditures for each student is lower, thus placing more of the financial burden on the student.

Student-Centered Learning

Initially, students were seen more as customers who buy a service and like any customer, things had to be done to keep them happy and content. Student-centered universities focus on providing the best learning experience for the students as the best way to help them succeed.

Student-centered learning changes the classic transmission of information from the teacher to the learner and uses students in the production of knowledge. This methodology celebrates the individuality of each person and allows students to apply the knowledge in their own context.

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5 New Skills and Jobs You Can Learn Online With Tutorials and Tools without Needing To Go Back To School

The Internet is one of the best gifts that the world has ever received thanks to the growth and development of technology. Thanks to the Internet, information that was initially largely unavailable is now easy to access. This post is aimed at highlighting five new and lucrative skills and jobs that you can learn using Internet tools and tutorials.

1. New language

With the availability of the Internet, you are just a breath away from learning a new language. Acquiring the mastery of foreign languages such as French and German is one of the things capable of elevating your competency in the corporate world. It gives you a competitive edge in the labor market. The good news is that you can teach yourself using one or more of the numerous online tutorials and tools. If you are serious about this, in less than six months, you will be speaking the new language fluently. How cool is this?

2. Baking and pastry work

Whether you desire to learn or improve your baking skills purely for home use, or you wish to make money out of it, online tutorials will come in handy. A good number of people who are enjoying fulfilling baking careers will tell you that they never sat in a classroom. Rather, they used either free or cost friendly online videos to learn and continue to do so to polish their skills.

3. Photography and Photoshop

From holding the camera at the right angle to identifying the best moment to capture a memory, the Internet has got your back. Money and time constraints shouldn’t hinder you from enjoying a great career in photography and Photoshop. There are enough online tutorials and tools to help you master the art of photography. The internet gives you the opportunity of interacting with the world’s leading photographers who cover a wide variety of subjects ranging from weddings, travel, sports, food, and fashion among many others. Take advantage of the extremely cheap online courses on photography.

4. Public speaking

Do you always feel like you have so much to share with the world as a motivational speaker, but your poor public speaking skills keep holding you back? Are you a manager who desires to speak more gracefully yet powerfully? You can finally let out that sigh of relief. You are just a few steps away from becoming one of the best public speakers in the globe. The Internet has no shortage of useful tutorials – either free or cost-friendly – that you can take advantage of. Besides, what could be better than to pick lessons and effective public speaking tips from the professionals you draw inspiration from?

5. Effective money management

It’s useless to make a lot of money if you don’t have what it takes to manage it effectively. You must have come across individuals who make just a half of what you do, yet they seem to do so well in life. They have invested heavily and never complain of financial constraints. It means there is something they are doing that you aren’t. Besides online videos on money management, you can take advantage of useful apps that will help you take control of your hard earned finances. The good thing is that these apps and tutorials are pocket-friendly.

The world population has no excuse whatsoever for failing to reach its full potential. What excuse could one give when he or she can learn all these new skills and jobs online without the need to go back to school? Get out of that comfort zone!

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Acer Predator 21x Gaming Laptop Review

Acer has once again taken the market by surprise. With its jaw dropping design and 21-inch IPS 2000R curved display and a resolution of 2560×1080, Predator 21x might just change the world’s view of gaming forever. Say goodbye to the old gaming laptops and welcome the new eccentric gaming era, which would soon become the norm of this world.

Equipped with cutting edge technology and the most powerful gaming components, the Predator 21x comes with a 2.9 GHz, 7th generation Intel Core i7 processor with 64GB of RAM and a dual NVIDIA GeForce GTX 1080 GPUs, making multitasking a piece of cake with the system displaying no signs of slowing down. To counterbalance the heat generated by its high processing power, Acer has equipped this piece of beauty with five cooling fans and nine heat pipes, plus an Acer Dust Defender which helps with heat dissipation.

The matte display, with an ultra wide ratio of 21:9, is one of the largest laptop screen and undoubtedly tantalizing. The panel’s color reproduction, at 172 percent of the sRGB gamut, bring the colors to life and even the smallest detail is visible to the naked eye. The curved display helps improve the gaming experience even more and provides an immersive feel to it by integrating the eye tracking technology from Tobii, that allows the users to detect enemies and aim by just gazing at the display. But this feature only works with a certain games for now. The Acer’s Predator 21x also features DoubleShot Pro. This features allows gamers to play on the fastest internet link available.

The four Dolby Audio Premium Speakers and the two subwoofers, immensely enhance the gaming experience, creating the appropriate cinema-like, environment for the gamers while they run through battlefields. It makes a huge impact with its bright LEDs and fully back-lit mechanical keyboard with Cherry Brown MX switches. The touch pad can also be flipped over and converted to a numeric keypad. Above all, the replace-ability and upgrade-ability of some of the hardware components might just be the best feature of this luxurious machine.

With all that is going for the Predator 21x, there are still some drawbacks to it, especially the amazingly ridiculous price tag. This expensive beast is available at a price of $8,999, deeming it unavailable to the average consumer. Not only is it extremely loud, it is also pretty uncomfortable to use it for another occasion other than gaming. The battery life is not quite up to the mark with performance dropping drastically even further when unplugged.

Even though the price of this ambitious device is through the roof to say the least, it has already been registered as “out of stock” at the Acer official site. Only hardcore gamers would be able to fully appreciate the beauty of this equipment and the insane 3D gaming experience that it brings with it.

It is an admirable piece of machinery and the world’s most powerful gaming laptop with a very heavy and bulky design. But overall, Predator 21x, with its superb screen, should be celebrated for its uniqueness.

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3 Conspiracy Theories in 2017 That Are Realer Than You Think

Was the moon landing fake? Is the Queen of England actually an ancient reptilian shapeshifter that performs child-eating rituals? Did the U.S. invade the Middle East to keep leaders from opening a star-gate? Conspiracy theories may be pretty unbelievable, but they’re certainly fun.

Though, scary and fascinating theories about what the man behind the curtain is really up to isn’t a thing of the past – 2017 has created some of the most shocking and possibly truthful ones of them all.

Could these three be legit?

Manchester Massacre 2017 – False Flag by the British Prime Minister?
2016 was no stranger to a terrorist attacks that were branded by many conspiracy theorists as “false flag” operations. These operations are characterized by governments, prominent political figures, and even religious leaders collaborating to cause or stage terrorist attacks themselves, in an effort to pit public opinion against a country or organization, or to draw attention away from their own more nefarious doings.

The going conspiracy for 2017 is that this has only just begun. There will be many more terrorist attacks and mass shootings, enough to put every year as of yet to shame. More-so, it claims the Manchester Massacre is one of them, a tragedy that cost 22 lives and supposedly was approved of by British Prime Minister Theresa May. Comedian Rufus Hound was the first to start this theory, claiming on Twitter that it was an epic ruse to prevent the Prime Minister’s pole lead from sliding.

Seth Rich – Working with the Russians and Murdered by the Clintons?
No doubt the recent U.S. presidential election has stirred up doubt, anger, and mistrust in everyone from every political party. However, the leading conspiracy involving the Clintons for 2017 actually started last July with the death of one DNC (Democratic National Committee) staffer Seth Rich. The police reported that it was a robbery gone bad which left the 27-year-old shot dead near his house in Washington, D.C., but many right-wingers including Sean Hannity of FOX News claim otherwise.

A trusted FOX News contributor and private investigator claimed that Seth Rich had leaked the infamous Clinton emails to WikiLeaks, rather than the Russians, as he’d supposedly been in contact with them just before his death. The theory goes that the Clintons had him murdered as punishment for his actions – actions which are popularly believed to have cost presidential candidate Hilary Clinton the election.

Though FOX retracted this story, the well-trusted right-winger Sean Hannity is quoted saying, “I retract nothing,” and seemingly drives to investigate it further in order to reveal the truth.

Stock Market Crash – Created By Anti-Trump Globalists?
If we’re to believe the world is controlled by a greater secret society capable of pulling the strings of all governments, economies, and armies, then we have to believe crashing a stock market won’t be any big deal. If you don’t want to ride that large of a conspiracy theory train, then think smaller; with so many anti-Trump people populating this world, incredibly angry about his election to power, what kind of impact could their united force make?

Crash the stock market to ruin his legacy?

That’s what the going theory says; that anti-Trump globalists will purposefully crash the stock market in 2017 in order to slander his name forever. And possibly punish all the Trump supporters as well. It’s a classic “cut off your nose to spite your face” mentality, and theorists are not quite in agreement about who will see it come to fruition. Anti-Trump secret society, which surprisingly couldn’t keep him out of office? Or an angry everyday public? In either case, there is some truth to it – the stock market does show signs of trouble.

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Important Cyber Security Tips For Major Companies Owners

Organizations and businesses often operate with substantial risk due to an over dependency on reactive risk countermeasures and vulnerability scanning tools. This risk is of matter not only due to big probability of attack to your IT systems, but also because of the low concern of information security activities in comparison with other functional “necessities”.

This complex organizational concern, almost guarantees that information and cyber security risks isn’t given top priority until after a substantial loss of information or system supply occurs a business. This risk remaining under managed, subject matter all stakeholders to lack of our privileged information and the high cost of system and incident recovery.

The attacks to your systems often aim for core mission and system services for the purpose of getting privileged information as well as for denying usage to key services. Happily for our customers and us there are risk management solutions that optimize security and offer significant resource and cost savings during your business development and functional life cycle (Not only when vulnerabilities are observed). These risk management options, when implemented, offer for mission focus and continuous monitoring while also controlling security requirements with business insight, system functionalities, and functional capabilities.

A workplace needs powerful computers to handle the workload of information which can be used to make the tasks simpler and less expensive and enable knowledge to be shared more effectively so that the organization could benefit from it.

With increased dependence of both employees and employers on modern computers, serious challenges with the potential to harm the productivity have relatively increased as well. These may include disruptions caused by hackers as well as the viruses, which threaten productivity and ultimately prevent employers from maintaining a productive workplace and handle various sensitive data of the employer or the institution.

For businesses or institutions, it is highly essential to have an effective network security so that personal as well as corporate information will remain secure and protected. The most compatible cyber security tool especially designed for the organizations is the next generation firewall. Businesses need the ultimate flexibility of the next generation firewall to be able to distribute the work to match their infrastructure needs and scale over time.

With next generation firewall, you can find unique advantages that can help in dealing with latest threats:

– It provides total network visibility. Since you cannot protect what you can’t see, the best network security and management tool will provide you with the passive, real time visibility of hosts, applications, operating system, users, content, attacks and many more.

– With next generation Intrusion prevention system, you will find third party validation which is best in class threat prevention, which is surely a part of the next generation firewalls. With the combination of granular application and URL access control, you will find the total network protection.

– The Next Generation Firewalls provide intelligent security automation, giving more administrative functions than any other NGFW solutions allowing users not to devote all of its time and energy to cyber security.

– Next Generation Firewalls provide unparalleled performances and capability. Your computer needs more protection along with the maintenance of network performances. The next generation firewall protection is based on single-pass architecture and firepower™ technology that provides overall firewall inspection throughout the options that ranges from 40 Gbps down to 1 Gbps with minimal degradation.

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Major cyber security breaches in history

cyber security

Earlier this year, a genuine powerlessness was found in the encryption innovation used to secure a large number of the world’s significant sites, abandoning them defenseless against information robbery.

The alleged “Heartbleed” bug, found by a group of analysts from Google and a little Finnish security company called Codenomicon, is said to be a standout amongst the most genuine security defects ever found, somewhat because it stayed unfamiliar for over two years.

Aggressors can abuse defenseless forms of the open-source programming known as OpenSSL – which keeps running on a huge number of web servers – taking passwords, Visa points of interest, encryption keys and other delicate information, without leaving any follow.

Clients were asked to change their passwords while a portion of the web’s biggest destinations including Facebook, Google, Yahoo, and Amazon dashed to fix the blemish.

Google China – December 2009

Google set up www.google.cn in 2006, working under the nation’s strict web administration. After three years in December 2009, programmers got to the organization’s corporate servers and stole licensed innovation, including two records having a place with craftsman lobbyist Ai Weiwei, which Google said the essential objective of which was “getting to the Gmail records of Chinse, human rights activists.”

Encourage examinations uncovered that Gmail accounts crosswise over China, the US and Europe had been hacked into all the time through shortcomings in Internet Explorer, prompting to allegations the Chinese government was behind the breaks.

Epsilon – April 2011

Names and email locations were stolen from Epsilon, the world’s biggest email showcasing firm in 2011, which handles more than 40 billion messages each year more than 2,000 brands overall including Marks and Spencer.

The organization succumbed to a lance phishing assault, a modern extortion which intends to accumulate client points of interest through sending messages from a put stock in the organization with numerous clients, for example, PayPal.

South Korean banks and Telecasters – March 2013

Programmers assaulted the systems of three South Korean telecasters and no less than two banks in an apparently planned cyber assault last March.

Experts in Seoul were not promptly ready to pinpoint the reason for the framework disappointments, and the national security office declined to guess on where the assault may have started, despite the fact that doubt quickly fell on North Korea.

A review by the Korea Internet Security Center asserted North Korea has been preparing a group of committed programmers since 1986, the report stated, and there is worry that Pyongyang could unleash a concurrent hacking assault against power utilities, activity joins, correspondences, the military, and other state foundation.

English security – June 2008

Beat mystery records containing the security administrations’ most recent insight on the al-Qa’eda dread system were left on a passenger prepare amongst London and Surrey in 2008.

A traveler passed the documentation, which was checked ‘Top Secret’ to the BBC, and Scotland Yard propelled an examination concerning the occurrence. The archives, which ought to have been kept in a safe portfolio, were bound just for the eyes of senior authorities and clergymen.

The investigate Iraq was authorized by the Ministry of Defense and the archive on al-Qa’eda was charged mutually by the Foreign Office and the Home Office.

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Competition between Search Engines

With a variety of different search engines easily accessible right from our fingertips, the answer to our many questions can be answered quickly and accurately with a simple internet search. When many of us think about search engines, the first one that pops into our minds is often google. With google all you need to do is go to their site and type in a few words related to your inquiry and soon you will be presented with thousands of results. This is universal with almost every search engine. But how did google get to be the search engine giant that it is today?

How did it start?

Google initially launched sometime in the late 1990’s and quickly rose to the top becoming the dominator in internet search engines. It has since become a part of our daily lives, answering questions and providing location and businesses all with the stroke of a few keys, making life easier. Online search engines have since become the representation of over half of all online advertisements, receiving massive amounts of traffic. It is estimated that by late this year worldwide ad spending will reach the likes of $170 billion dollars!


While google is definitely the big name in search engines, even becoming a verb for those who need to “google” a recipe or business information. There are in fact other big name search engines that provide google with a little competition. These other search engines include places such as Bing and Yahoo. Perhaps the biggest threat to google is not these search engines specifically, but the ones that are located within big name apps and social media. Search engines belonging to the likes of Facebook and Amazon are quickly speeding towards becoming googles biggest competitor. Because Facebook has over 1.32 billion active accounts, this makes for a sizable amount of traffic using their search engine. The reason behind this is because it is easy, and accessible without leaving the Facebook page.

How Can These Search Engines Get a Leg Up?

It is recommended that if you wish to compete with google that you start small. Amazon has actually been identified as perhaps googles biggest threat. This is not due to the larger scale of searches, but the smaller niche of product searches. Many people who logon find themselves inevitably in need of product information. No matter what the product, Amazon is most likely going to find it quickly; after all, they do specialize in product sales.

Another way to offer up some fresh competition is for the company to work toward technological advances as well as innovation. It is because of this fact that Apple is beginning to rise in this industry. Other factors such as ad blockers also facilitate an easier retrieval of desired information. If you have been on google recently than you know that there is an entire other world of advertisements. Apple works to effectively block such ads, making them the better choice for uninterrupted searching.

The Bottom Line?

Google is undoubtedly a Goliath in the internet, and search engine world. They are not however, completely undefeatable. With the right amount of drive and initiative it would not be that difficult for a new search engine to rise up and steal millions of internet searches from google. Not only with ease of use, but a user-friendly experience.

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How Cyber Security Affects My Business: 10 Solutions

With over 100 million registered domain names out there and the low cost of entry, the World Wide Web has entered into its massive operation. For example, billions of email messages are exchanged every day. No barriers to entry and low switching costs have made the cyber arena a lucrative spot for destructive behaviors. Specifically, spammers, hackers, and “spiders” are growing concerns for all online businesses. There are lots of technical and fragmented information regarding cyber security, yet few (if any) has viewed it in a systematic way. Thus, this article is to introduce the essentials of cyber security to the business owners:

1. Networks Matter

Intra-office and extra-office networking among computers and servers are hot spots for attackers. Make sure you tie up your network security since any minor network security leak can compromise your whole company data.

2. Physical Security

As obvious as it sounds, many companies still operate with old physical security systems and inadequate staff training programs.

3. Database Hacking

It is of absolute importance to monitor the people who maintain and manage your database. It is better to set different roles, each of which gives staffs special database access privileges.

4. Application Server Attacks

There are five things you can do to protect your servers:

Make sure to setup and test the redundancy servers properly
Make routine backups as a second habit
Define different roles and server access privileges if you have your servers
Check your server log periodically for any unusual activities
Make sure the server firewalls and server load balancers (if you have one) are setup properly.

5. Mail Server Hacking

Sometimes attackers can hack your mail server and spam, or impersonate others, as though the emails would be sent from you. For instance, a hacker can send fake emails to all your users and ask them to change their username and password to hijack their account credentials. Since users receive emails allegedly on behalf of your company, they will be willing to trust it and share their info.

6. DNS Attacks

Although Domain Name Server (DNS) attacks are not common, their magnitude of damages is profound. Can you imagine, for example, for one hour, your users will not have access to your website, or worse, they are redirected to the attacker phishing WebPages.

7. Admin Account Protections

Many serious applications, or big websites, come with an admin portal where the company staffs can log in and manage the website and mobile App contents. To have admin account protections, you need to have:

Different layer of admin access privileges based on organizational ranks and experiences

Secure admin authentications where all of the company staffs should contact the chief IT administer if they forgot their password

Secure registrations where all teams must be registered to the system as securely as possible. In other words, it is preposterous to see team registration form or signup in the online search results

Restrictions against search engines where all admin pages must not be crawled and indexed by search engines, which can easily be done by adding admin to your disallowed directory lists in your robots .txt file

Staff activity surveillance where for very sensitive admin platforms, it is better to monitor staff activities as to what pages they visited, in what frequencies, etc

Valid IP/MAC address verifications where you verify the IP or MAC addresses before showing the login form to the company staffs. This simple approach will make the job of hackers much difficult.

8. Forgot Password Compromises

Sometimes the attackers try to penetrate to your system via fake forgot password attempts. Here are four remedies:

Count the total attempts and lock the user account after a certain number of attempts
Utilize multiple password retrieval options, like the combination of cell phone and email address verifications
Make sure your forgot password form could detect “spiders” or robot submissions
Once a user password is successfully reset, email the user reminding them to change the reset-password immediately after the first login.

9. Brutal-Force Attacks

Brutal-force attacks are mainly many login attempts by attackers to break into a victim account and steal their identity and data often time in a way that is impossible for the victim to notice. The only remedy I know of is to limit the maximum login attempts (to for instance five) while saving each attempt in the database. After it reaches the limit, you will lock the user account, and have the user contact the system administrators for the account reactivations.

10. Session Hijackings

Session hijacking is an attack of which many programmers and business owners should be aware. After the user successfully logs into your system, they are assigned with one unique session ID for the ease of tracking. However, if the attackers take hold of a user’s session IDs, they can hijack the user’s accounts and make transactions on behalf of the user, especially via the shopping carts. Therefore, it is a good practice to log out users after a certain time of inactivity and destroys their sessions data correctly.

What was discussed are first, yet the main areas of cyber security that are going to alarm many businesses within the next five years. Last but not least, the full implementation of cyber security initiatives requires a thorough understanding of the firm processes and overarching the master plans. Indeed, as always, the strength of a chain is measured by its weakest link, so make sure to strengthen all of your system vulnerabilities and draft an updated contingency plans for catastrophic incidences.

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5 Tips To Make Your Brand Stand Out

Talk to any business mogul, and they will tell you that in the world of business, a brand is everything. The essence of a unique brand becomes even more essential in the current times of integration and free markets. Not only will a unique brand act as a marketing strategy but will help sustain the brand in the market.

One of the tips to differentiate your brand is to specialize in one industry. Whereas certain experts are of the opinion that there is no harm in the brand dealing with as many products and services as there is, this mode of business is likely to create mediocrity.

Mainly, specialization helps you be the best in the industry. Most consumers are likely to trust a brand that solves a particular problem, not one that purports to the answer to everything.

Secondly, employ the strategy of price differentiation. If you can sell a similar product offered in the product at a lower price then why not. However, while seeking to price your brand at a lesser price, the market has a tendency of linking higher prices to supremacy. The less costly products are likely to be perceived as lower in quality.

Moreover, the brand’s pricing policy must be transparent. For some reason, some brands are very secretive in their pricing that they will only reveal the price at the last stages of their contact with the customer. Where the customer desires to know the price from the onset, it should be the brand’s policy to give that information at that point.

Thirdly, investing in product innovation will undoubtedly keep the brand at a unique position from the other players in the industry. Although you may not prefer the idea of inventing a new product, an invention can be used to add features and services to your already existing goods and services. This way, even though copy cats imitate your brand, consumers will have a reason to choose your brand over the others.

The important fourth tip to differentiating your brand is its physical expression. Best examples of how your brand physically presents itself are through the brand’s logo and the business website. The choice of the logo, for instance, must be so distinct such that anyone seeing the logo can recognize it as your brand’s.

Further, website branding presents a perfect opportunity for the brand to stand out from the competitors. Ideally, the website should be professionally designed so that each point is easily navigable, contain easy-to- follow links and have relevant information. Furthermore, the brand website It should also be customized for the target audience to include the right theme, the perfect images, and any related videos.

Fifth, the brand should be customer- service centered. It goes without saying that each product and each service you deal with is meant for the client. The customer’s preference should, therefore, be what drives the brand. In this regard, the brand should be in the practice of regular market research that will reveal any shift in the market taste.
Also, the brand should have mechanisms for the customers to reach the company, make inquiries and give opinions. In simple terms, the brand should treat the customers differently from their customers. Contact lines must be full -operational and be quickly responsive.

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